Gambling and Betting promotion for newbies

Everybody in the affiliate industry talks about the iGaming niche as one of the most money-making.

Is it possible to earn a great deal of money on it if you’re a complete newbie to the niche?

The answer is definite — yes. From the article you will receive a working guide for making money using Gambling and Betting offers, such as most lucrative traffic sources of 2025, differences in target audiences, creatives to pay attention to and most frequent mistakes explanation! Here you can check out TwinSpires betting promotions

How much can you make using Gambling and Betting niches?

The profits in niches are from a thousand of dollars to dozens of thousands, it really depends on many various factors — chosen GEO, optimization strategy, amount and relevancy of creatives as well as experience of marketers.

Not to remain unsubstantiated, our case studies prove that ROI in the Gambling niche started at 23% and even reached 116% in a week, when pushing traffic on push ads to a trendy GEO like Brazil! In comparison with gains, $500 in a couple of days is not unrealistic, our advertisers confirm it with real numbers and facts, check all the recent cases here.

Now you know about monetization potential of the verticals, let's move on to a step-by-step guide to earn such profits!

Step#1: Learn about most common mistakes of marketers

How to enter the market with greatest success and without losses?

The only answer is through others' blunders!

Most common issues while working with Gambling and Betting niches:

• Expecting massive profits too soon. Make sure you are testing no less than 10 conversion prices prior to even looking at the result.
• Not optimizing. That is in the same category as campaign construction or creatives selection, it is to be done on time.
• Including too few creatives. Adding at least 5 is crucial for testing various hypothesis for a specific GEO.
• Not dividing mobile and desktop traffic. The price of different devices differs, so it's better to create two separate campaigns.
• Making too specific settings. It's better not to close too much traffic right away, make sure you get some kind of result first, and then optimize the campaign.
• Not researching the market. Each GEO has its own specifics of target audience and even settings, always research the features beforehand.

Step#2: Employ efficient sources for Gambling and Betting verticals

We have listed a few efficient channels that are perfect even for novices and are ready to inform you why you'll be using them!

Pop ads: cheapest and easiest

If you’re looking for something that can be referred to as “effortless”, pop ads are certainly your variant. In terms of iGaming it has proven efficiency, our report shows that it was one of the most successful formats for both of the niches.

The initial benefits are the rates — they are super affordable, CPM starts from $0.5 for Tier 3 and $1 for Tier 1, which is perfect for those who do not receive gargantuan testing budgets. The second indisputable "yes" is that you even won't require creatives whatsoever to get started, just an operational lander, which can be purchased from your CPA network.

The third is that installation is as easy as you can possibly imagine — a link, a couple of basic settings and you're away!

Push ads: time-proof and converting

This format of ad has been one of iGaming vertical's most favorite in RichAds from the moment it was created in 2018 and our clients are reporting they have best result with this. As in case of pop ads, costs are very appealing, CPC starts at $0.005 for lowest price but highest volume GEOs.

Step#3: Choose the tried and tested GEOs

When you are new in the game, it is advisable to play with the nations which offer profits without huge money investment, are not chasing the trends, here the competition could be too steep.

Top regions for Gambling

Everyone is aware of the trendy LATAM region, it might be an option for starters since the market is not too crowded yet and the traffic rates are not that expensive, even though it's not a top option.

If you’re in the beginning of your path, it’s better to start with Eastern Europe or Asia for a couple of reasons — most of the affiliates leave the markets now to follow the trend of LATAM and invest in Tier 1 GEOs hoping to get long-term profits, so the level of competitiveness is a lot lower, while volumes stay the same!

In addition, the cost of traffic in the above-said areas is quite low, which is suitable for the starting —smaller contribution, but higher profits.

Step#4: Develop correct creatives

It is not a complicated process to develop creatives for the iGaming niche —there are plenty of examples and spy tools, even a newcomer can make the research in a matter of minutes.

But it's vital to know how to work with primary Betting and Gambling target audiences, they simply are not the same!

Step#5: Campaign optimization

Having developed a campaign and conducted not fewer than 10 tests of conversion prices, it's vital to make it truly earn money and profit — optimize.

It can either be done manually or automatically, but the latter would be our focus since we're dealing with newbies. 

Conclusion

Now you know how to make a working Gambling or Betting campaign, and have a step-by-step guide to follow in your daily working routine.

The sole action that now separates you from maximum profit today is indeed launching a campaign with highest ROI and CR on RichAds!